DISQUS

Chris Webb on Publishing, Media and Technology: Marketing Your Book is a Game

  • Alex Gorelik · 2 years ago
    Good to see agile programming concepts get carried over into marketing and publishing disciplines. A natural synergy. The publishing industry can take a few clues from the marketing and business tactics of startup technology and Web 2.0 companies.
  • binbiroyun · 5 days ago
    "programming concepts get to carried over into marketing." thanks.
  • uf · 2 years ago
    something is wrong with this page - can't read the post
  • Chris · 2 years ago
    Hi uf,

    Not sure if you mean my post, or the links to Mike's quiz. Both seem to be working for me. I note the quiz requires Flash Player.
  • Kim Dawley · 2 years ago
    Chris, I'm experiencing the same thing as uf. When viewed with IE, some items that likely should be in the left column (links and people's photos) are appearing over the right column and obscuring the post. FWIW.
  • Chris · 2 years ago
    Hmmm, ok. I'm looking at it in IE 7 and it renders Ok for me. I'm looking into it.
  • Chris · 2 years ago
    Sorry - it was a template issue with IE 6. New template fixes the problem.
  • Marketing Tips · 1 year ago
    It really makes perfect sense. There really is no reason trying to make everything perfect before starting because you're never going to make everyone happy. The bottom line is to start and make adjustments as you go. Another great book on the subject was Ready, Fire, Aim.
  • xocai · 1 year ago
    programming concepts get to carried over into marketing.
  • zune · 1 year ago
    Marketing a book about marketing would require something unique to get seen. Not a bad idea.
  • Gamers Arena · 1 year ago
    Marketing is an art too :D .. u got to manage it well not all can market something.. you hav to market yourself actually
  • Extenze · 1 year ago
    Excellent list. The book looks really interesting. Its approach is one that many companies will struggle with - do things quickly, measure the results, fix it and try again quickly.
  • Tom's Orchid Flowers Help · 1 year ago
    Clever way to promote. Probably gets viral when done correctly.
    Have to find a way to implement something similar into the launch promo for a book I have in the works.
  • Mesothelio · 1 year ago
    It really makes perfect sense. The quiz is a great viral way to promote the book, while providing a little taste of what readers will find inside.
  • oyun · 8 months ago
    programming concepts get to carried over into marketing
  • ugg boots · 7 months ago
    great help to me ,thanks a lot.hoping you can offer more.
  • Mikeh · 6 months ago
    Ja was soll ich sagen, ihr seid die besten, super.
    Weitermachen.