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Basically any TV appearance than mentions the book will increase sales.
Radio not so much. But radio spots are easier to get.
Online interviews on blogs are worthwhile, too. And those can be fairly easy to get if you pursue them.
The best thing is good, old fashioned niche marketing: get thee to the websites that cater to your readers and let them know about your book. But you can't just talk about the book, you have to prove you're an expert first. Help some people out by answering their tough questions accurately and you're in.
Anyway, your point #3 about using images is one that I hadn't really considered before. Thanks for the great idea!
Also, as Elaine just mentioned, live appearances help immensely. Having had the use of radio and TV appearances, I agree that radio interviews, while easier to set up, are less effective than TV coverage. But the best method truly is becoming acknowledged as an "expert" in your field. Authors are often shocked when that title is thrust upon them, but the general public is trusting (sometimes to a fault) and will bestow that title upon anyone who has a book published. Might as well use that type of "link love" to your advantage while you can.
Love the bit about asking for reviews.
In my experience, most people are happy to leave a review if they're asked.
They simply don't think to otherwise.
Another thing that has really helped is networking with other authors and writing reviews on Amazon.com, always signing my reviews as "Co-Author, "The Rebel Housewife Rules..." Somehow, when I review books of similar nature (women's humor), it usually turns out that the Amazon gods then link my book with that book on the "Better Together" offer, which is a nice little boost, too.
You can actually launch a grass-roots campaign, when your book is published, to encourage people (anyone & everyone you know) to purchase your book on Amazon.com, which can result in a higher ranking for your book in the Amazon.com lists. People have done it on the BN.com, too, but I've always preferred Amazon for book buying and interaction.
Live, Love & Laugh,
Sherri
As a multiple book author, I know that the best place to sell books is in locations outside of the traditional book store. You've provided great ideas to jumpstart or continue a book marketing campaign, and it is very much appreciated.
I know the importance of using the internet, but I like to keep things simple and clean. I have a lot of sites dedicated to myself, my books, and whatnot. But this thing behind Amazon.com is something I'm not sorely impressed with.
I've heard of it before, and quite frankly, it's all hype and no substance.
There's other sites I know that will promise the same thing that this article shouts out, but from my POV, it's something I can easily do without.
Before this I would use their regular product links and reviews and generate a few hundred dollars in sales.
In my reports from November 2006 onwards sales are in the thousands.
I'll be looking into adding the new Amazon unbox video downloads.
It will be interesting to see how these perform on my web sites over time.
Only wish the commission levels were bumped up somewhat ;-)
I went down the list, looking at what types of books each person reviews (some only do fiction), and sent a few emails asking if they would consider reviewing our book. The top-ranked people get many requests like this, so the further you dive down, the better chance you'll have of a reply (and hopefully a review).
1. Getting people to review your book on Amazon
2. Starting a blog on your book topic
I recently wrote a book that describes many of these tactics in detail, and anyone can read it free on my Web site under a Creative Commons license. Follow the link "Read it now":
See Plug Your Book by Steve Weber
I, too, have ignored the barrage of invitations to buy my way onto the amazon best-seller list. I believe I have unique information to share from inside closed doors of a dirty industry--information the public needs--and hopefully, good, honest marketing, along with reader recommendations will make this book a success.
I have my book - From the Promised Land to the Lucky Country - selling on Amazon. I had the book paired and it was doing extremely well, so that Amazon has extended the pairing on their own account. I had the rating go up few times to 18,500 and at one time it went to 12,400. However, at the moment, it had dropped, for the first time since the pairing to 309,350.
I have just now succeeded to fix technorati, and I did FeedBurn.
I was verified a couple of days for AmazonConnect & have 4 reviews that average to 4.5 stars rating.
I have a lot of trouble understanding the RSS and the way to link my book as per your number 1 advice. Could you please help me and tell me how to go about it? I find it all very daunting.
Thanks
Renate
Paul
www.psgifford.com
Anyway, i tried the link at topic #8 (Check out this short example) and the link doesn't work anymore. maybe it is possible to come up with a new example or repair the link?
Maybe you can send me a quick mail in case you got the thing unde r#8 fixed (see my original post).
Thanks