DISQUS

Chris Webb on Publishing, Media and Technology: Can Brands Be Social? Shel Israel says “No.”

  • boB Rudis · 2 years ago
    To answer the question "is Wrox being social or is it all just Chris Webb?" you ened to ask a different question: "If Chris were to 'go away', would anyone else at Wrox be able to effectively assume the mantle of @wrox". In other words, it's important that more than just one person 'get it' within the organization and understand the (potentially complex and never overtly stated) rules of the medium.

    I realize that during the exploratory phase it may just be one person persisting with the idea until is osmoses and becomes part of the culture. However, it is possible for companies to get it as wrong in the Twitterverse as they do in the blogosphere (REF: http://arstechnica.com/news.ars/post/20071209-n...).

    [I can't believe I used "twitterverse" and "blogosphere" in the same sentence before 0830 PST...need more caffeine]
  • vaspers · 2 years ago
    No.
  • Chris · 2 years ago
    Ah, Steven - always to the point. :)

    I'll continue to think about this.
  • Terry Heath · 2 years ago
    This is an interesting question. I have a new blog and it's on my own name domain, but I've struggled if it should have its own identity or if it's just an extension of me. With its own identity it can focus on a niche, while if it's part of me . . . people are more complicated. If it's under my own name, I can't fit myself into a niche. But it occurred to me this morning in the shower, perhaps I'm a niche myself.

    So what I've done is settled in under my own name and given myself a nickname that sort of ties parts of me together. I'm still working on it, and maybe later it will split in two directions. For now, it's easier to manage if I'm just one entity.

    The idea of personal branding is very interesting.